Sony Ericsson concept Cell phone

Knowing his love for new phones, one of his friend sent to him a mail informing that Sony Ericsson will launch this phone soon. This phone doesn’t exist at all and is just a mock. Looks nice and the creator puts an imaginary 2GB storage, 3.2 megapixel camera, radio and bunch of other features in this sleek phone. But who is “HE”? Who care?